5. Brand e-commerce packaging-making sealing tape with brand logo
Office supplies brand Woodruff and co uses carton sealing tape with the brand logo, which can make ordinary carton e-commerce packaging a tool for brand exposure and promotion. Brand e-commerce companies can even use decomposable materials to make carton sealing tape/packaging materials.
When an e-commerce buyer/consumer receives an e-commerce package with a brand logo, it also increases the brand impression of the e-commerce buyer/consumer, thereby virtually increasing the frequency of brand contact.
As we all know, Amazon e-commerce platform also uses sealing tape printed with the brand logo to achieve the effect of increasing brand memory points.
According to data from Target Marketing magazine, “Of the top 10 most viewed videos on YouTube, you usually see unboxing videos.” This is a good opportunity for brand e-commerce to promote through influencer/KOL/YouTuber (Influencer Marketing) Therefore, adding various brand elements to the e-commerce packaging will help enhance brand awareness.
(Brand e-commerce can even interact with consumers in a lively/graffiti way)
The vast majority of e-commerce buyers/consumers want to receive a return method/return label. The return label is one of the elements that brand e-commerce adds to the brand style. Brand e-commerce can even interact with consumers in a lively/graffiti way.
(The handwritten thank you card is the lowest cost way of customization. Brands can appeal to consumers’ emotions, and sincere blessings make consumers feel more considerate.)
For example, the skincare brand Jorn attached to the product packaging with a handwritten thank-you card (Thank-You cards & Personal Notes) is the lowest cost customized way. Sincere blessings make consumers feel warm and caring, and brands can also appeal to consumers, increase brand interactivity.
Brand e-commerce companies can also include product usage methods in the product packaging to help e-commerce buyers/consumers get started more easily. For example, skincare brand Journ provides consumers with product instructions/introductions.
7. Brand e-commerce packaging is consistent with brand style
The e-commerce fresh food brand Sun Basket maintains consistency with the brand style in terms of card/use introduction.
Brand e-commerce must agree on the packaging with the brand style in order to make e-commerce buyers/consumers more impressive. Because e-commerce packaging changes too frequently in style, it is easy for consumers to confuse what brand they are buying.
Just like the e-commerce fresh food brand Sun Basket, the details of e-commerce product packaging/cards/use introduction are consistent with the brand style, so that consumers who buy Sun Basket see this box packaging and immediately think of “This is Sun Basket”.