As e-commerce continues to dominate the market, poly mailers have become the packaging preference for many businesses, as they are a great option for mailing a variety of products because of their lightweight, strong, and customizable features.
Making your brand stand out might be challenging when there are so many packages flying around. Actually, there are many original ways to use this conventional packaging choice to enhance your brand. You can transform your poly mailers into a potent marketing tool that will make you stand out in the sea of shipments by taking the time to think about the distinctive personality of your business.
Imagine getting a package in the mail and, as you pick it up, being able to tell right away what brand it is because of the distinctive and striking logo printed on the mailer bag. This situation serves as an example of how successful employing a poly mailer with your brand printed on it can be.
How do Poly Mailers With Logo Benefit Your Business?
Logo poly mailers have various benefits for the business including improving brand recognition, enhancing consumer curiosity, breaking the language barrier, increasing professionalism, and being more imaginative than the brand name.
1. Improve brand recognition
Without a doubt, logo printing on poly mailers has a significant impact on creating connotative thoughts and leaving enduring impressions. Beyond only being visually appealing, a small design like this one has a big impact on how well people remember the company. The logo and design stand out more than the textual explanations, which helps customers remember and recognize them. Customers develop a strong association between the brand name and logo as a result of this subtle but significant link, which enhances their interactions and relationships with the trusted brand.
2. Enhance consumer’s curiosity
This logo is more than just a picture of the company. It conveys individuality and captures people’s interest, piquing their curiosity about the meaning behind it. As the recipient, the sparked interest heightens the anticipation of opening the bag and creates a strong emotional bond with the company. This straightforward yet effective strategy shows how cutting-edge branding techniques, such as creating a distinctive logo printed on a poly mailer, may attract consumers’ interest, thereby increasing the entire brand image and customer experience.
3. Break language barrier
Language barriers often make it difficult to accurately communicate a product’s message when selling it in different countries. An instantly recognizable and widely appealing logo can serve as a bridge in these situations, bridging linguistic barriers and guaranteeing that the product’s primary message is communicated to a wide audience. A well-designed logo is undoubtedly an essential component of any effective marketing effort.
4. Increase professionalism
The printed logo gives a professional and polished look to the packaging. It demonstrates that you take your business seriously and you are proud of your brand. You are committed to providing qualified products and services.
5. More imaginative than brand name
In addition to being an effective marketing tool, a printed brand on a mailer bag offers businesses a unique opportunity to demonstrate their creativity and originality. A well-designed logo, unlike a simple business name, uses a range of shapes, colors, and patterns to give clients a striking visual experience. This enables them to connect the brand with a greater variety of interesting and significant imagination. Brands may successfully communicate their fundamental values and message by creating an imaginative and intelligent logo, leading to a stronger bond between customers and the goods they stand for.
How are logo poly mailers printed?
Poly mailer takes gravure printing, which is one of the four main printing methods. The ink from the intaglio pit is directly imprinted on the substrate. The amount of ink used to make the printed picture depends on the size and depth of the intaglio pit. A deeper hole holds more ink and will leave a thicker layer of ink on the substrate, whereas a shallower pit holds less ink and will leave a thinner layer of ink there.
The intaglio printing plate is made up of the plate’s surface and the pit that matches the original text. When printing, ink is poured into the pit, and ink on the surface of the printing plate is scraped off using an ink scraper, and then a specific amount of pressure contact takes place between the printing plate and the substrate, transferring the ink in the pit to the substrate and concluding the printing process. In this way, you get your logo and design on the bag.
Is printing logos on poly mailers cost-effective?
The cost-effectiveness of poly mailers is a big plus for companies trying to up their packaging game without going broke. The final cost will not increase significantly if you choose a printed design.
If it is only a single-color logo, the additional cost is almost insignificant. Averagely, printing a logo on one mailer bag only cost 0.01 US dollars. While it is true that using various colors may raise the price, altogether, the printing component only accounts for a very small portion of the overall cost of making a poly mailer. A personalized and eye-catching poly mailer offers advantages that well outweigh the small cost increase.
A poly mailer with logo provides businesses and customers with enormous value for only a small portion of the cost increase. Businesses may make a big impact, stand out from the crowd, and strengthen brand identification by investing in eye-catching and improved poly mailers while still staying within the budget.
Are there any successful examples of logo poly mailers?
You might wish to look at some effective examples of branded poly mailers. Some well-known companies utilize poly mailers imprinted with their logos as a way to strengthen their identity and give their customers a special unboxing experience. The following well-known companies employ poly mailers with their logos: Amazon, Nike, Adidas, Zara, ASOS, and a lot more.
As part of its branding strategy, Nike, like many other companies, prints the brand logo on the poly mailer. Because it is frequently the first thing a consumer sees after receiving a delivery, the poly mailer is a crucial touchpoint in the customer experience. Nike is able to strengthen its brand identification and give its clients a memorable unboxing experience by printing its logo on a poly envelope.
Printing the Nike logo on the poly mailer not only helps to increase brand recognition, but also serves to discourage counterfeiters. Nike is able to convey to its customers that the product inside is authentic and originates from a reliable source by using a branded poly mailer, as counterfeiters frequently utilize plain, unbranded poly mailers to transport their phony products.
What are the things to note when it comes to printing logos on poly mailers?
1. Quality of the poly mailer
It is crucial to pick a high-quality poly mailer to print your logo on. Inferior mailer envelopes may rip or tear during delivery, harming both your product and the reputation of your company.
2. Placement of the logo
Your company’s logo should be placed strategically on the poly mailer. It must be prominently put and exhibited so that customers may see it and recognize it right away. The size of your logo and the envelope should be taken into consideration when deciding where anything should fit.
3. Size and color of the logo
Your logo’s dimensions and color should be carefully examined. The logo should be visible and not overly huge such that it detracts from the package as a whole. To make sure the logo shines out against the color of the poly mailer, the logo’s color should be carefully picked.
Are there other design tips that may help you?
If you don’t want your design to be only a logo and want something more intricate, here are some tips for you. One is that the pattern better not go all the way to the bottom border on the front and rear sides, or to the left and right edges. Also, staying away from using too many colors reduces the risk of inaccurate/inferior overprinting. Last but not least, it is advisable to avoid including decorations in the sticky area in order to prevent the design from being covered after sealing. All of these details may seem minor, but they have a major impact on the final look of the bag after production.
Where to buy logo poly mailers?
Use a distinctive logo mailing bag to promote your company and make a statement. Your hunt ends with Package N’ Go as your provider. You may design a mailing bag that is genuinely one-of-a-kind with our extensive range of sizes, materials, and customization options. Get a unique mailer bag from Package N’ Go to set yourself out from the competition and win over your consumers. Get in touch with us right away!