3 Simple Yet Effective Ways to Make Your Packaging Stand Out

product packaging

Struggling to make your product stand out, but not wanting the expense of fancy packaging? Consider giving these three simple printing techniques a look. They can provide an effective, appealing design in minimal time and money. Simple doesn’t mean boring—simple means modern and streamline appearances that produce truly eye-catching results.

These healthy doses of pop can quickly give your product a professional boost. So if you’re hoping to up the aesthetics of your item without breaking the bank, look no further than these easy and cost-effective printing techniques for packaging!

Spot UV

Spot UV printing, also known as spot varnishing, is a type of print finishing that adds an extra layer of shine to printed materials. It uses ultraviolet (UV) light technology to create a glossy coating on specific parts of the printed material, while leaving other parts with a matte finish. This creates a dynamic contrast between the glossy and matte areas, which can be used to draw attention to certain elements or add visual interest.

Product Packaging

How Does It Work?

The process works by using a specially formulated ink that dries when exposed to UV light. A printer presses this ink onto the paper in precise areas that are determined by your design. Then, a special machine shines ultraviolet light over the printed material. The ink absorbs this light and instantly hardens, creating a glossy coating in those spots. The rest of the paper remains matte due to its lack of exposure to the ultraviolet light. This creates an eye-catching contrast between the glossy and matte areas that really stands out!

Benefits of Spot UV Coating

Using Spot UV coating on product packaging has several advantages over traditional printing methods. Here are just a few of the benefits:

1. Increased Durability –The added protection of Spot UV coating means that your packaging will last longer than regular printed packages without any signs of wear or damage. This offers affordable packaging techniques, making it more cost-effective in the long run as you won’t have to replace prints as often.

2. Improved Quality – The glossy finish of Spot UV coating gives products an eye-catching, premium look that customers love. This can help boost sales by drawing more attention to your product and making it stand out from competing brands.

3. Enhanced Branding – With Spot UV coating, you can add logos or text onto your packaging in order to reinforce brand recognition. This makes it easier for customers to remember who you are and where they can find you when they need similar products again in the future.

Uses of Spot UV

Spot UV is an exciting tool for company branding. With spot UV, company logos and printed images have a unique, glossy finish that is sure to result in an eye-catching design. Your company logo will become the focal point of whatever it has been printed on, allowing you to make the most impact with your message or product.

Spot UV can be applied to various mediums like business cards, posters, books and brochures that require a creative touch and added dimension. So whether you’re using a company logo or other important image on your marketing material or packaging, consider adding a little extra something with spot UV for maximum effect!

Debossing & Embossing

Debossing and embossing are two popular techniques used on custom packaging to create unique textures and add a layer of custom design. Both debossing and embossing create an impression in the material, but they are distinct processes that result in different visuals. Let’s take a look at the differences between these two processes and how they can be used to enhance your product packaging.

1. Debossing: Debossing is the process of pressing an image or text into paper or other materials using a custom die. The die is made from metal and has a raised shape that presses into the paper or material creating a sunken, recessed shape. This technique creates a subtle impression in the material that stands out without overwhelming the viewer with too much detail. It is often used with logos, monograms, or simple designs such as arrows or wavy lines.

Product Packaging

2. Embossing: Embossing is similar to debossing in that it also uses dies to create an impression in paper or other materials; however, instead of pressing into the material like debossing does, embossing pushes out from the surface creating a raised texture that stands out when light hits it.

Unlike debossed images which have a subtle appearance, embossed images are immediately noticeable due to their raised texture which adds dimensionality and visual interest to any piece of packaging. Embossed designs can vary from subtle patterns to intricate illustrations or photographs depending on your desired effect.

Product Packaging

3. Blind Deboss/Emboss: Blind deboss/emboss refers to either process without ink or foil. It still creates an indentation or protrusion but without any colour added for contrast—hence ‘blind’! These processes are often used on leather items such as wallets and purses where ink isn’t needed because its texture stands out enough on its own.

Debossing and embossing offer eye-catching packaging solutions that are truly unique. But for an even more outstanding look, these techniques can be combined with foil stamping and color printing. This powerful combination creates eye-catching packaging designs that stand out from the crowd, drawing attention and making your product memorable.

With the blend of blind embossing or debossing, foil stamping or colored printing, packaging possibilities are endless – ensuring that you get the exact look you are going for to capture the attention of your customers.

Debossing & embossing are great ways to add texture and dimensionality to your product packaging in order to make it stand out from competitors. These two techniques offer durable results that will last for years while still providing an eye-catching aesthetic that draws attention from customers browsing store shelves.

Whether you choose debossed or embossed images will depend on personal preference as well as budget constraints; however either way you go will provide luxurious results that will set your product apart from others!

Frosted

Frosted printing is a special type of inkjet or laser printing used to create an intentional matte effect on the printed material. This effect is achieved by using specially formulated inks that produce a subtle sheen when printed on certain types of paper or plastic materials. The result is an elegant yet eye-catching finish that gives your product packaging an upscale feel without sacrificing durability or print quality.

Product Packaging

Benefits of Frosted Printing

Frosted printing lets you take your designs to a whole new level! With it, there are various advantages such as durability, versatility and cost-effectiveness. Plus – its result offers an elegant finish that’s sure to impress!

1. Durability – Frosted printed materials are designed to withstand wear and tear better than other types of printed materials because they’re made with durable vinyl or polypropylene film instead of paper or cardstock. This means your product labels will stay looking new even after heavy use and exposure to water, dirt, and other elements.

2. Versatility – Frosted printing is incredibly versatile and can be used on virtually any surface—from glass bottles to metal cans—without losing its impactful appearance or quality. And since it’s waterproof, it makes an ideal choice for outdoor signs and banners as well as product labels that may come into contact with water or moisture during shipping or storage.

3. Cost-effectiveness – As frosted prints are made using digital imaging technology rather than traditional offset lithography methods, they have lower production costs associated with them compared to other types of prints. Lower production costs mean more savings for businesses who want to make sure their product packaging looks great without breaking the bank!

Frosted printing offers businesses a unique way to showcase their products in style while staying within budget constraints. The glossy finish and versatile design options make this type of printing attractive for all kinds of product packaging applications while providing durability and cost-effectiveness at the same time. If you’re looking for an eye-catching way to elevate your product packaging designs, consider investing in frosted prints!

There’s no denying that having access to the right printing techniques is integral when it comes to drawing in target audience. Whether you need creative packaging solutions for your business or are looking for more effective custom packaging, knowing about the various printing techniques available can be a game-changer.

Printing and custom packaging is an important way to help you brand your business. If you want to learn more about how to print or create custom packaging that will attract your target audience, we welcome you to contact us. We have a team of experts who are ready and waiting to answer all of your questions about custom packaging. So if you still have other questions, just contact us and we’ll be happy to help.

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